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OnePlus 9 event is March 23 — Multi-year Hasselblad partnership confirmed | Laptop Mag

OnePlus 9 consequence is March 23 — Multi-twelvemonth Hasselblad partnership confirmed

OnePlus 9 event announcement with the earth at the center of a camera lens
(Paradigm credit: OnePlus)

The OnePlus 9 event announcement is hither, as we suspected from the teaser OnePlus sent out final week, merely it turns out the "Something new" on the horizon was a niggling more than that.

Along with the reveal that the OnePlus 9 Series launch is happening on March 23 at 10 AM Eastern (seven AM Pacific), OnePlus has as well announced a multi-yr partnership with renowned camera brand Hasselblad.

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If you've been keeping upward with our coverage you'll know that the OnePlus 9 Pro has been spotted with Hasselblad branding on its rear camera, so the existence of a partnership between the companies isn't a surprise, but the exact nature of the partnership was unknown.

This isn't simply a i-off deal, OnePlus is committed to investing $150 one thousand thousand into its photographic camera development over the side by side three years with Hasselblad as its fundamental partner. OnePlus flagships will at present feature the Hasselblad Camera for Mobile, which will seek to bring Hasselblad's vast knowledge of prototype processing to bear on the OnePlus hardware and computational image processing.

In the brusque term this means that Hasselblad has had a manus in working with OnePlus on the color and sensor calibration for the OnePlus 9, but going forward the two companies will be working closely on R&D including the camera hardware itself. That should maybe make users temper expectations a bit for the OnePlus nine camera performance, although it's worth maxim that hardware has rarely been the problem for OnePlus cameras, and so software intervention could go a long way.

OnePlus $150 million investment in mobile photography with multiple smartphone camera lenses

(Image credit: OnePlus)

One feature that is touted as coming with the OnePlus 9 Series is a freeform lens that the company claims "practically eliminates edge distortion in ultra-wide photos." The announcement also confirms the use of the Sony IMX789 sensor every bit the primary sensor for the phone, although the precise specifications for that sensor accept not been revealed yet, it would certainly be the highest-end sensor e'er used past OnePlus.

The camera will exist able to capture 12-flake RAW images for those that similar to exercise their own image editing and video volition reportedly exist getting a heave every bit well with improved HDR video, 4K 120fps and 8K 30fps video capture.

OnePlus has definitely succeeded in getting me more excited for the OnePlus 9, the camera has been the biggest sticking point for OnePlus phones for some time now, including last twelvemonth's OnePlus 8T, so if information technology tin can accost that with this partnership it will be a much more than formidable foe for Samsung and Apple in 2022 and beyond.

Sean Riley

Sean Riley has been covering tech professionally for over a decade at present. Most of that fourth dimension was every bit a freelancer covering varied topics including phones, wearables, tablets, smart home devices, laptops, AR, VR, mobile payments, fintech, and more.  Sean is the resident mobile expert at Laptop Mag, specializing in phones and wearables, you'll find plenty of news, reviews, how-to, and opinion pieces on these subjects from him here. But Laptop Mag has also proven a perfect fit for that broad range of interests with reviews and news on the latest laptops, VR games, and computer accessories forth with coverage on everything from NFTs to cybersecurity and more.

Source: https://www.laptopmag.com/news/oneplus-9-event-is-march-23-multi-year-hasselblad-partnership-confirmed

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